Aims and Objectives of the Course
Strategic management is one of the most important “hard skills” in business management. In Strategic Management, you’ll learn how you can manage businesses and projects proactively with a focus on long-term strategy, rather than reacting to day-to-day hiccups.
In this course, you’ll learn about the role of strategic management in running a business, the difference between defensive and aggressive business strategies, taking a strategic position and recommending a strong business strategy. You’ll also learn how to incorporate factors like competitor behaviour and market movements into your decision making.
What You Will Learn
- The principles of strategic management, including:
- How organisations use strategic management
- Strategic management theories and processes
- How to apply Porters Five Forces Model and use it for business analysis
- Potential strategic positions for organisations
- Scanning, monitoring and analysing industries and markets for signs of strategic shift
- Competitive strategic management strategies, including:
- The bargaining power of buyers and suppliers
- Competitor analysis
- Management errors, including:
- Management biases, commitment errors, and reasoning errors
- How to improve strategic decision making
Duration and Assessment Structure
This course requires approximately 2 – 4 hours of study per week, but can vary depending on the student. This includes watching videos, and taking quizzes and assessments. The total video time for this course is approximately 4 hours and 5 minutes.
Please email Lei Aquino – [email protected] to register.